THEIR STORY - Interview with the Belgian brand Antonellis

Antonellis, a Belgian jewellery house with roots deeply rooted in Antwerp's diamond district, is synonymous with absolute excellence and refined luxury. Founded by the determined Linda Vanderschueren, who has now led the brand with passion and vision for more than 25 years, Antonellis has built an impressive reputation not only in Antwerp, but also in the Middle East where their exclusive jewellery is particularly sought-after.

What distinguishes your brand from others in the jewellery industry?

"Antonellis stands out in the jewellery industry due to its unwavering commitment to Belgian craftsmanship, combined with the use of the finest and purest stones. The brand prides itself on working exclusively with diamonds that are cut in Belgium and using conflict-free, 100% natural stones sourced from environmentally friendly mines. This ethical approach, alongside a focus on technical perfection and innovative designs, ensures that each piece is both unique and of the highest quality. Additionally, Antonellis is known for its bespoke creations that offer personalized luxury tailored to individual tastes and preferences".

What is the vision and ultimate goal of your company?

"The vision of Antonellis is to combine the best of Belgian craftsmanship with luxury and innovation, creating jewellery pieces that are timeless yet modern. The ultimate goal is to maintain the highest standards of quality while continuously innovating in design to present collections that reflect both femininity and modernity. Antonellis strives to ensure that each creation embodies the values of luxury, ethics, and refinement, making their jewellery pieces not only beautiful but also meaningful".

What was your main motivation for starting your own jewellery business?

"Linda Vanderschueren, the founder of Antonellis, was driven by her passion for jewellery and her desire to combine the finest Belgian craftsmanship with luxurious design. Her motivation was further fueled by her extensive travels and experiences living abroad, particularly in the Middle East, where her passion for jewellery truly blossomed. The foundation of Antonellis is rooted in the Antwerp diamond district, reflecting a deep connection to Belgian heritage and a commitment to creating exceptional pieces that are both elegant and ethically produced".

Can you share a special customer story that has left a lasting impression on you?

"The dedication of Linda Vanderschueren to her craft and the trust she has built with her clientele over the years speaks volumes. The brand's reputation for creating exclusive and bespoke pieces that resonate deeply with their owners suggests that every customer story is unique and special. The bespoke nature of Antonellis jewellery ensures that each piece carries personal significance, often marking important life events or milestones for the wearer".

How do you translate your personal style and values into the designs you create?

"Linda Vanderschueren's personal style and values are deeply embedded in every Antonellis creation. She emphasizes a blend of classical elegance with modernity, ensuring that each design is both timeless and contemporary. Her values of quality, ethical sourcing, and technical perfection are evident in the meticulous attention to detail in every piece. Additionally, the brand's focus on using conflict-free diamonds and environmentally friendly materials reflects a commitment to ethical luxury, a core value that Linda holds dear. Through these principles, Antonellis offers jewellery that is not only beautiful but also aligns with the values of its discerning clientele". 

Discover the unique exclusive jewellery from Antonellis on our website!