Jacky Swinkels’ appreciation of jewellery began with a simple belief: true beauty means nothing without the people who give it meaning. Growing up, she always saw beauty as something deeper than appearance, something that could bring people together, create emotions, represent traditions and tell a story. Today, this philosophy is the inspiration and driving force of the brand she founded, byJACKY.

 Travel has always been her greatest muse. Whether she’s exploring far-off destinations or discovering local gems, travel inspires both Jacky’s creations and the way she connects with people. Her time in Asia deepened her appreciation for values and rituals. In Italy, she found luxury in simplicity, finding that true beauty often hides in quiet details. These experiences and ideals are woven into byJACKY, guiding the brand’s work and pushing it to celebrate individuality in a thoughtful, deeply connected way.

 Jacky Swinkels didn’t start byJACKY simply to offer jewellery. It was to create meaningful experiences that connect women to their stories and to each other. She wanted her pieces to be a natural extension of the clients who wear them. Her approach is deeply personal—listening to each story, embracing each vision, and transforming it into something tangible, something truly special. When you want something just for you, something that is distinctly yours, byJACKY is here for you.